01
Precision Pricing
We analyze comparable sales, absorption rates, and micro-market trends to position your home at the price that generates maximum interest without leaving money on the table. Data drives the decision, not guesswork.
Our Philosophy
Why 4You Real Estate
Real estate is not a transaction. It is the single largest financial decision most families will ever make, and it deserves the same strategic thinking you would bring to any serious investment. That is the principle Tony Lloyd Reece built 4You Real Estate around.
Whether your budget is $230,000 or $2.3 million, you receive the same level of analysis, preparation, and advocacy. There is no tiered service here. Every client gets the full playbook—market data, negotiation strategy, and a broker who answers his phone.
Tony founded his own brokerage because he wanted to do things right. No corporate shortcuts. No revolving-door agents. Just a small, deliberate team that treats your equity like their own.
Our Approach
The 4-Point Selling Strategy
A proven framework refined over 17 years and hundreds of transactions. Every listing gets the full strategy—no shortcuts, no exceptions.
02
Strategic Preparation
Before a single photo is taken, we identify the improvements that deliver the highest return. From staging recommendations to pre-inspection strategy, your home enters the market polished and positioned to command top dollar.
03
Maximum Exposure
Professional photography, targeted digital campaigns, broker network outreach, and MLS optimization ensure your property reaches qualified buyers across every channel. We do not wait for buyers to find you—we bring them to your door.
04
Expert Negotiation
When offers arrive, our CRS-level expertise protects your interests through every counter, contingency, and closing detail. We negotiate from a position of strength built on preparation, market knowledge, and 43 transactions last year alone.
What We Do
Services
Comprehensive real estate representation tailored to your goals, timeline, and financial position.
Buyer Representation
From first-time homebuyers to seasoned investors, we provide full-spectrum buyer advocacy—market analysis, property identification, offer strategy, and contract-to-close management.
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Strategic Property Marketing
Our 4-point selling strategy combines precision pricing, professional staging, targeted digital campaigns, and expert negotiation to maximize your home’s sale price and minimize days on market.
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New Construction
Navigate builder contracts, lot selection, upgrade negotiations, and construction timelines with a broker who understands the unique dynamics of buying new. Your interests come first—not the builder’s.
Learn More →Specialized Expertise
When the Situation Demands More
Tony holds rare dual expertise in two of real estate’s most complex transaction types—bringing clarity and confidence to situations where most agents hesitate.
Probate & Estate Sales
Losing a loved one is difficult enough without navigating court requirements, property valuations, and multi-party negotiations. Tony guides executors and families through every step—from court filings to final distribution—with the discretion and competence these sensitive situations require.
Learn More →REO & Bank-Owned Properties
Bank-owned properties offer genuine opportunity for prepared buyers, but the process is fundamentally different from traditional purchases. We know the asset managers, understand the timelines, and have closed dozens of REO transactions across Utah’s shifting market cycles.
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Client Stories
What Our Clients Say
Real words from real clients. No edits, no embellishments.
The Team
Meet Team Reece
A husband-and-wife team united by a shared commitment: your real estate goals come first.
Tony Lloyd Reece
Principal Broker, AB, CRS
17+ years in Utah real estate. RRC Utah State CEO 2025. CRS designation—top 5% of agents nationally. Licensed pilot. 43 transactions closed in 2025 across every price point from $229,900 to $2,295,000.
Sophie Reece
Realtor, CRS, SFR
Sophie brings warmth, patience, and sharp market knowledge to every client relationship. CRS and SFR designated, she has closed 18 transactions and earned a reputation for making the process feel effortless—especially for first-time buyers.
Get in Touch
Let’s Talk About Your Next Move
(801) 509-5341Whether you are buying your first home, selling a luxury property, or navigating a complex estate situation—we respond within the hour during business hours.
Office: 1895 East Rodeo Walk Dr, Suite 200, Holladay, UT 84117